Manhattan View condominium’s grand opening proved to be a success

Even in tough economic times, and a down-cycle in residential real estate, it goes to show that a little bit of smart and innovative marketing goes a long way.

Case and point: the Manhattan View project. Manhattan view is a new residential condominium building that is located in the Mid-Wilshire area. Our solution involved tying niche print, publications, and social media into our grand opening message. We also teamed up with the Kogi truck, capitalizing on their growing fan base in order to extend the reach of the grand opening message of Manhattan View. Through the cooperative effort of Scott Anastasi Realty and One Eighteen, the ability to spread their grand opening message of Manhattan View effectively across potential buyers that would be in the area that day was a large success. Coupled with Facebook event postings, this was an efficient and cost effective way to notify people of the grand opening. This resulted in over 200 people and multiple contracts signed on that Saturday. Manhattan view is expected to continue to sell based on the momentum created by this kick off effort.

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