New gaming system that talks, listens, and pushes the boundaries of “true” social interaction

The global reasoning and point of existence for advertising has always been to create interactions with one another in real time, in a real place, and to establish real emotional responses. A new Microsoft gaming system called Project Natal seems to challenge and possibly redefine what a “social interaction” really means and more importantly, it raises the question about the role we play as advertisers have when promoting these vehicles.

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