One Eighteen Advertising Blog » audi billboard http://oneeighteenblog.com Tue, 29 Jun 2010 16:53:07 +0000 en hourly 1 http://wordpress.org/?v=3.0 Clever… very clever. http://oneeighteenblog.com/clever-very-clever/ http://oneeighteenblog.com/clever-very-clever/#comments Tue, 23 Jun 2009 18:23:52 +0000 nate http://oneeighteenblog.com/?p=29 When driving down Santa Monica Blvd last winter, I noticed a billboard that really hit the nail on the head in terms of brand personality and execution. Audi had just launched it’s newly redesigned 2009 models and was going directly after BMW’s hold on the luxury German auto segment. Relying on a bold and sarcastic tone that oozed confidence Audi created this OOH campaign. Well, recently BMW has answered. It’s on!

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