Clever… very clever.

When driving down Santa Monica Blvd last winter, I noticed a billboard that really hit the nail on the head in terms of brand personality and execution. Audi had just launched it’s newly redesigned 2009 models and was going directly after BMW’s hold on the luxury German auto segment. Relying on a bold and sarcastic tone that oozed confidence Audi created this OOH campaign. Well, recently BMW has answered. It’s on!

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