One Eighteen Advertising Blog » b-b http://oneeighteenblog.com Tue, 29 Jun 2010 16:53:07 +0000 en hourly 1 http://wordpress.org/?v=3.0 Use of social media skyrockets among top marketers http://oneeighteenblog.com/use-of-social-media-skyrockets-among-top-marketers/ http://oneeighteenblog.com/use-of-social-media-skyrockets-among-top-marketers/#comments Tue, 21 Jul 2009 16:08:58 +0000 rachel http://oneeighteenblog.com/?p=101 B-to-B, a popular magazine for marketing strategists, is reporting that social media and viral video use by their readers and marketers have grown dramatically over the past 2 years. Social media as a means of marketing has increased to a dramatic sixty-six percent of the marketers surveyed. Only 2 years ago, the same survey concluded that an average of twenty percent used social media as a tool to market.The future for media tactics seems to be pointing to blogs and mobile. Viral video and podcasts are also topics of interest when discussing the next stage of attacking the social media market. Generally speaking, viral video, podcasts, and blogs are not new means of social media, but the reason why they are being utilized is evolving. Although the objective of social media might be shifting, the top social media sites popularity and following do not seem to be an area of concern when it comes to being effected.


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