One Eighteen Advertising Blog » marketing campaign

Accolades From the World of Public Opinion

rachel — Mon, 14 Jun 2010 23:12:36 +0000

Congrats to the One Eighteen Advertising Team and the Boar’s Head Marketing Team for working hard on executing Boar’s Head first Social Media Contest! We worked hard to make it a success and we feel that our goal was accomplished. We always appreciate feedback and even more so when it is so positive, as Angela Connor’s blog, Building community through contests: Boar’s Head gets it right. Thank you to all who supported us and check back soon for more Social Media initiatives and what is to come!

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Manhattan View condominium’s grand opening proved to be a success

rachel — Mon, 27 Jul 2009 23:38:55 +0000

Even in tough economic times, and a down-cycle in residential real estate, it goes to show that a little bit of smart and innovative marketing goes a long way.

Case and point: the Manhattan View project. Manhattan view is a new residential condominium building that is located in the Mid-Wilshire area. Our solution involved tying niche print, publications, and social media into our grand opening message. We also teamed up with the Kogi truck, capitalizing on their growing fan base in order to extend the reach of the grand opening message of Manhattan View. Through the cooperative effort of Scott Anastasi Realty and One Eighteen, the ability to spread their grand opening message of Manhattan View effectively across potential buyers that would be in the area that day was a large success. Coupled with Facebook event postings, this was an efficient and cost effective way to notify people of the grand opening. This resulted in over 200 people and multiple contracts signed on that Saturday. Manhattan view is expected to continue to sell based on the momentum created by this kick off effort.

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Toyota launches intriguing new solar flower marketing campaign

rachel — Tue, 21 Jul 2009 18:59:47 +0000

In Boston’s Prudential Plaza, 18-foot tall solar flowers were stationed to provide free Wi-Fi and electricity that was “partially powered” by small solar panels that are attached to the pedals and stem.

Giant Solar Flowers

The marketing campaign is in an effort to raise awareness and interest in the 2010 Toyota Prius. The campaign called, “Harmony Between Man, Nature, and Machine”, will be traveling around the US and stopping in New York, Chicago, Seattle, San Francisco, and Los Angeles. As if the new Prius commercials were not engaging enough, Toyota continues to go above and beyond the spectrum of creative marketing strategies. What if the next campaign consisted of Toyota setting up portable solar heating stations at large public swimming pools to heat the freezing cold pool? Of course this would only make sense if it were getting cooler outside. What do you think would be a great future campaign?

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