Giant Solar Flowers

The marketing campaign is in an effort to raise awareness and interest in the 2010 Toyota Prius. The campaign called, “Harmony Between Man, Nature, and Machine”, will be traveling around the US and stopping in New York, Chicago, Seattle, San Francisco, and Los Angeles. As if the new Prius commercials were not engaging enough, Toyota continues to go above and beyond the spectrum of creative marketing strategies. What if the next campaign consisted of Toyota setting up portable solar heating stations at large public swimming pools to heat the freezing cold pool? Of course this would only make sense if it were getting cooler outside. What do you think would be a great future campaign?

Tweet This Post