rss feedNew gaming system that talks, listens, and pushes the boundaries of “true” social interaction
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The global reasoning and point of existence for advertising has always been to create interactions with one another in real time, in a real place, and to establish real emotional responses. A new Microsoft gaming system called Project Natal seems to challenge and possibly redefine what a “social interaction” really means and more importantly, it raises the question about the role we play as advertisers have when promoting these vehicles.
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